Non-profits are the backbone of our society and often face unique challenges in gaining visibility, engaging with donors and volunteers, and fundraising. In a digital world where social media is king, it’s more important than ever for non-profits to have a strong digital presence if they want to stay successful. Luckily, there are many different strategies that non-profits can use to bolster their digital marketing efforts and reach more people. From leveraging influencers to optimizing content for search engines, here are three digital marketing strategies that you can use to help your non-profit achieve its goals.
Google Ad Grants
Google Ad Grants is an in-kind advertising program that offers free advertising to 501(c)(3) organizations. The program provides up to $10,000 per month in Google Ads advertising credit to qualifying nonprofit organizations.
Advertising through Google Ad Grants can help you reach new donors and volunteers, and promote your organization’s website and online presence. By driving traffic to your website, you can increase awareness of your cause, generate donations, and recruit volunteers.
To be eligible for Google Ad Grants, your organization must:• Have a current 501(c)(3) status• Be based in the United States or Canada• Have a functional website with valuable content• Agree to spend at least $1 on Google Ads per day.
If you meet these criteria, you can apply for Google Ad Grants by filling out an online application. Once your application is approved, you will be able to access the Google Ads platform and begin creating ads.
When creating your ads, be sure to focus on your organization’s mission and goals, and include relevant keywords that potential donors and volunteers might use when searching for information about your organization. For tips on creating effective ads, check out Google’s best practices guide.
Create a Blog
Assuming you don’t already have a blog for your non-profit organization, the first step is to create one. This can be done through various blogging platforms like WordPress, Blogger, or Tumblr. Once you’ve selected a platform, set up your account and profile. Be sure to include relevant keywords in your profile so that people searching for information on your topic can easily find your blog.
Once your blog is created, start posting content that is relevant t your organization and mission. If you’re not sure what to write about, consider some of the following topics:
-Highlight a recent event or campaign that your non-profit participated in.
-Share success stories of people helped by your organization.
-Give an update on upcoming events or campaigns.
-Provide tips or resources on how people can get involved with your cause.
Whatever you decide to write about, make sure it is well-written and engaging so that readers will want to come back for more. Additionally, be sure to promote your blog through social media and other channels so that more people are aware of it.
Use Social Media
As a non-profit, you may be wondering how you can compete with larger organizations when it comes to digital marketing. The good news is, there are several strategies you can utilize that will level the playing field and allow you to connect with your supporters in a meaningful way.
One of the most powerful tools at your disposal is social media. By creating an engaging presence on platforms like Facebook, Twitter, and Instagram, you can reach a wide audience of potential donors and volunteers. Here are some tips for using social media to effectively market your non-profit:
1. Keep your content relevant and interesting. Your followers should feel like they’re getting valuable information from you, whether it’s about your cause or general industry news.
2. Use images and video. People are more likely to engage with visual content, so make sure to include plenty of photos and videos in your posts.
3. Be active and responsive. Regularly post fresh content and respond quickly to any comments or questions left by your followers. This will help create a sense of community around your organization.
4. Take advantage of paid advertising. While organic reach is important, sometimes you need to boost your visibility with paid ads on social media platforms. Luckily, most platforms offer affordable options for non-profits.
By following these tips, you can use social media to successfully market your non-profit and reach your fundraising goals!
Conclusion
Digital marketing is a great tool for non-profits, as it can help them reach their goals and engage with the public more effectively. We have outlined 3 strategies that any non-profit can use to get started in digital marketing: creating engaging content, utilizing social media platforms, and building relationships with influencers. With these strategies in place, your organization will be well on its way to reaching new donors and expanding its influence. Good luck!
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