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The latest version of Google Analytics, known as Google Analytics 4 (GA4), is revolutionary for digital marketers. GA4 offers a host of new features and benefits that weren’t available in previous versions, making it easier than ever to track your marketing efforts and understand your audience. If you’re thinking about upgrading to GA4, or if you’re already using it and want to make sure you’re taking full advantage of its capabilities, this checklist is for you. We’ll walk you through everything you need to do to set up GA4 and start tracking your data so that you can make the most of this powerful tool.

What is GA4?

Google Analytics 4 (GA4) is a new version of Google Analytics that was released in October 2020. GA4 introduces several new features and changes to the way data are collected and processed.

One of the most noticeable changes in GA4 is using “events” to track user interactions with your website or app. Events are different from page views in that they can be customized to track specific user actions, such as button clicks or form submissions. This allows for more granular tracking of user behavior, which can be useful for understanding how visitors interact with your site or app.

Another major change in GA4 introduces “conversions.” Conversions are tracked goals that represent the desired action by a user, such as submitting a form or making a purchase. Unlike pageviews, which only track visits to a particular page, conversions can be tracked across multiple pages and devices. This makes it easier to see how users interact with your site or app and identify areas for improvement.

Overall, GA4 provides a more comprehensive view of visitor behavior than its predecessor. By tracking events and conversions, GA4 gives you greater insights into how users interact with your site or app so you can make better decisions about your online marketing efforts.

The Benefits of GA4

There are many benefits of using Google Analytics (GA) to track your website traffic and activity. Here are just a few:

1. GA is free to use.

2. GA is easy to install and set up.

3. GA provides detailed reports about your website traffic, including information about where your visitors come from, what pages they visit, how long they stay on your site, and what actions they take while they’re there.

4. GA can help you track conversions and goal completions on your website, so you can see which marketing campaigns are working and which ones need improvement.

5. GA integrates with other Google products, such as AdWords and DoubleClick, so you can see the complete picture of how your marketing efforts are performing.

6. GA is constantly being updated with new features and capabilities, so you can be sure you’re always getting the latest and greatest features to help you track your website traffic effectively.

How to Implement GA4

Assuming you have a Google Analytics account (if not, create one at, there are four steps to begin tracking your website with GA4: 

1. Install the Global Site Tag (gtag.js)

2. Configure your tags

3. Set up triggers to fire your tags

4. Create and configure your data streams

More detail on each of these steps is provided below.

1. Install the Global Site Tag (gtag.js)

The first step is to add the Global Site Tag (gtag.js) to every page of your website. The global site tag is a JavaScript snippet that allows you to collect data from your website and send it to Google Analytics. You can find more detailed instructions on how to install the global site tag here: 

2. Configure Your Tags

Now that you’ve installed the global site tag, you need to configure it to tell Google Analytics what information you want to collect about your website visitors. This is done through tagging, which involves adding special code snippets called “tags” to your website code. You can use tags to track events (like button clicks or form submissions), measure site performance, or collect eCommerce data. For more detailed instructions on how to configure your tags, check out this link: https _____________________________________

Creating an Account and Property in GA4

If you don’t have a Google Analytics account, now is the time to create one! You can do so by going to and clicking on the “Create an Account” button.

Once you have created your account, it’s time to set up a new property. A property in GA4 is equivalent to a website or app in Universal Analytics. To create a new property, click on the “Admin” tab in the navigation bar and then select “+ Create Property” from the dropdown menu.

When creating a new property, you will be asked to provide some basic information about your website or app, such as its name, URL, and industry category. You will also be able to choose between two different data collection modes: “Standard” and “Enhanced.” Standard mode offers basic data collection and analysis features, while Enhanced mode provides more advanced functionality.

Once you have created your account and property, you can start tracking your website or app data!

The Universal Analytics Upgrade Process

1. The Universal Analytics Upgrade Process

If you’re using the old Google Analytics code (ga.js), it’s time to upgrade to Universal Analytics (analytics.js). Universal Analytics is the latest version of Google Analytics, and it offers many advantages over the older code, including:

– Improved accuracy and reliability

– Better data collection and processing

– Enhanced features and functionality

To upgrade to Universal Analytics, you’ll need to:

1. In your Google Analytics account, add a new web property.

2. Generate a new tracking code for your website.

3. Add the new tracking code to your website.

4. Test your implementation to make sure everything is working properly.

Migrating from Android to Firebase

There are many reasons to migrate from Android to Firebase. The most common reason is to take advantage of Firebase’s powerful real-time database. Other reasons include:

– To get started with a new project quickly

– To take advantage of Firebase’s free analytics

– To use Firebase’s powerful push notification features

To migrate your existing Android app to Firebase, follow these steps:

1. In the Firebase console, create a second Firebase project.

2. To your app, add the Firebase SDK.

3. Connect your app to Firebase using the Firebase console. 4. Configure Analytics and other services for your app in the Firebase console. 

5. Migrate your data from Android to Firebase using the Firebase Migration Tool.

 6. Update your app code to use the new Firebase SDKs and features. 

7 That’s it! Your app is now migrated to Firebase!


With Google Analytics 4, you have access to a powerful tool that can help you collect data and make better decisions for your business. However, it’s important to remember that GA4 is still in its early stages, and there are a few things you should keep in mind when using it. Our checklist will help you get started with GA4 and make the most of its features.

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