TikTok, the short-form video app, has taken the social media world by storm in recent months. It’s no surprise, then, that Facebook would want to get in on the action. The social media giant announced earlier this year that it was testing a new feature called “Lip Sync Live” which allows users to lip-sync to popular songs. The feature is currently being tested in Indonesia and a few other countries, but there’s no word on when or if it will be rolled out globally. In this blog post, we will explore how Facebook is taking cues from TikTok and what this could mean for the future of the social media landscape.
Facebook tests new features inspired by TikTok
It’s no secret that Facebook has been eyeing TikTok for some time now. The social media giant even tried to buy the popular short-form video app last year but was ultimately unsuccessful.
Now, it looks like Facebook is taking some cues from TikTok with its latest test features. The company is testing a new “short-form videos” section in its main app, as well as a standalone app called Lasso.
Both of these new features are inspired by TikTok and show that Facebook is serious about competing in the short-form video space. Short-form videos are becoming increasingly popular, especially among younger audiences, so it makes sense for Facebook to try and tap into this market.
The new “short-form videos” section in the main Facebook app will show users a feed of quick, bite-sized videos from businesses and creators. This is similar to how TikTok works, with users scrolling through a feed of short videos.
Meanwhile, Lasso is a standalone app that lets users create and share 15-second-long videos. It also has some fun editing features, like the ability to add filters and music to your videos. Again, this is very similar to TikTok.
At the moment, both of these features are only being tested in select markets. But if they’re successful, we could see them roll out globally shortly. So if you’re a fan of TikTok, keep your eye
What do these features include?
The new features Facebook is testing include a “short-form video” option, which would allow users to upload videos up to 60 seconds long, and a “sound on” option, which would play the audio of videos automatically as users scroll through their feed. Facebook is also testing a way to make it easier for users to find and watch short-form videos.
These features are taking cues from TikTok, which is known for its short, engaging videos. It makes sense that Facebook would want to integrate these features into its platform, to keep users engaged and attract new users.
It’s still unclear when or if these features will be rolled out to all users, but it’s certainly something to keep an eye on!
How will this impact Facebook’s user base?
When Facebook announced they would be launching a new feature called Lasso, many people were quick to point out the similarities between Lasso and TikTok. And while there are some clear similarities between the two platforms, it’s important to remember that Facebook has a much larger user base than TikTok. This means that any changes Facebook makes to its platform are likely to have a much bigger impact on its users.
So, how will the launch of Lasso impact Facebook’s user base? Well, it’s hard to say for sure. However, we think it’s safe to assume that there will be some people who switch from using TikTok to using Lasso. Additionally, we think that some people who don’t currently use either platform may start using Lasso because of its association with Facebook.
What does this mean for the future of social media?
The recent announcement that Facebook is testing a new short-form video feature called Lasso has many people wondering if the social media giant is taking cues from TikTok.
There’s no doubt that TikTok has taken the social media world by storm, especially among young people. The app allows users to create short videos set to popular music, and it’s incredibly addictive. Facebook sees the appeal of this type of content, and they’re looking to get in on the action.
It’s still early days for Lasso, but it has the potential to be a serious competitor to TikTok. Facebook has a huge user base, and if even a fraction of those users start using Lasso regularly, it could quickly become one of the most popular video-sharing platforms around.
Of course, only time will tell whether Lasso will be a success or not. But it’s an interesting development to keep an eye on, especially for anyone who loves spending time on social media.
The recent news that Facebook is testing out a new feature that would allow users to create short, vertical videos is yet another sign that the social media giant is taking cues from TikTok. This comes as no surprise, given TikTok’s massive success in recent years. With over 2 billion active monthly users, it’s clear that people are gravitating towards shorter, more engaging content. And as Facebook looks to keep users engaged on its platform, it makes sense that it would want to introduce features that are similar to those on TikTok. Only time will tell if Facebook’s new feature will be successful, but it’s an interesting development worth keeping an eye on.