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Google Ads and Google Analytics are two of the most popular tools used by businesses and digital marketers today. And while they’ve always worked together, they’re about to get a lot closer with the introduction of GA4. In this blog post, we’ll explore what GA4 is and what it means for Google Ads users. We’ll also provide some tips on how you can make the most of the new features. So if you want to stay ahead of the curve and get the most out of your Google Ads campaigns, read on!

What is GA4?

A free app measuring tool that offers insight into app usage and user engagement is Google Analytics for Firebase.GA4 replaces the previous Google Analytics for Firebase, which was based on the open-source Firebase SDK.

GA4 offers a lot of advantages over the previous version, including:

-A new, unified interface: The GA4 interface is designed to be simpler and more intuitive than the previous version. This makes it easier to get started with using the tool and to find the information you need.

-Enhanced reporting: GA4 offers enhanced reporting capabilities, such as the ability to see how users interact with your app across devices and platforms. This allows you to better understand your users and tailor your marketing efforts accordingly.

-New integrations: GA4 integrates with a lot of other Google products, such as AdMob and Google BigQuery, making it easier to get started with using these tools in conjunction with GA4.

What are Google Ads?

Google Ads is a tool that allows you to create and manage your advertising campaigns on Google. You can use it to target customers based on their location, interests, and other factors. Google Analytics is a tool for monitoring and reporting website traffic information. It can help you understand where your visitors are coming from, what they’re doing on your site, and how they’re converting into customers.

Google Ads and Google Analytics work together to give you insights into your ad campaigns. With Google Analytics, you can see how well your ads are performing and make changes to improve your results. For example, you can see which ads are getting the most clicks and adjust your budget accordingly. You can also use Google Analytics to track conversions, so you can see which ads are driving the most sales or leads for your business.

With the support of Google Ads, you can expand your consumer base and increase revenue. When used with Google Analytics, it provides valuable insights that can help you optimize your campaigns for better results.

How do GA4 and Google Ads work together?

Google Analytics (GA) is a free web analytics tool that gives you insights into how people use your website. Google Ads is a paid advertising platform that allows you to reach new customers and grow your business. The most recent Google Analytics version is GA4.

GA4 and Google Ads work together to help you understand how people interact with your ads and website. GA4 can show you which ads are driving traffic to your website and how those visitors are interacting with your site. This information can help you optimize your Ads campaigns to get more leads and sales.

What are the differences between GA4 and previous versions of Google Analytics?

A free web analytics service called Google Analytics (GA) monitors and reports website traffic. The most recent Google Analytics version, GA4, was made accessible in October 2020. GA4 includes several new features and changes that are not present in previous versions of GA, including:

– A new UI that is simpler to use and browse

-New reporting features, such as the ability to see which channels are driving the most conversions

-Improved integration with other Google products, such as Ads and Search Console

-The ability to track app usage and associated data alongside web data in a single report

Overall, GA4 provides a more user-friendly experience and greater insights into website performance than previous versions of GA.

What are the benefits of using GA4 with Google Ads?

There are many benefits of using GA4 with Google Ads, including:

1. You can see how your ads are performing regarding conversion rate and cost per conversion.

2. You can track the performance of individual ad campaigns and understand which ones are driving the most conversions.

3. GA4 provides a more holistic view of your marketing efforts, allowing you to see how all your channels are performing together.

4. GA4 can help you identify areas for improvement in your campaigns, such as underperforming keywords or ads that aren’t getting seen by enough people.

5. You can use GA4 to create custom reports and dashboards that give you insights into your campaign performance.

How to set up GA4 with Google Ads

If you’re using Google Ads and haven’t made the switch to Google Analytics 4 (GA4), now’s the time! GA4 offers a host of new features and benefits, not to mention integration with Google Ads. Here’s how to set up GA4 with your Google Ads account:

1. Log in to your Google Analytics account and select “Admin” from the left-hand sidebar.

2. In the “Property” column, click on “+ Create Property” and select “Google Analytics 4”.

3. Enter your website information and click “Create”.

4. On the next page, select whether you want to use GA4 for web tracking or app tracking (or both). For this example, we’ll select “Web + App”.

5. Complete the remaining fields on this page and click “Continue”.

6. On the next page, you’ll be able to choose your data-sharing settings. We recommend leaving all of these options enabled so that you can take advantage of all the features GA4 has to offer. Click “Create” once you’ve finished making your selections.

7. That’s it! Your GA4 property is now created and ready to use.


Google Ads Meets Google Analytics 4 (GA4) is a great tool for businesses to use to track their advertising campaigns and website analytics. GA4 provides businesses with insights into how their ads are performing, what keywords are driving traffic, and where their ads are being seen. Businesses can use this information to adjust their campaigns accordingly and improve their overall ROI.

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