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Every website wants organic traffic. It’s the lifeblood of any digital marketing strategy. But what are some good benchmarks for organic traffic, by industry? This question gets asked a lot in SEO and digital marketing circles. After all, if you don’t know where you stand, how can you improve? In this blog post, we will explore some industry-specific organic traffic benchmarks. This way, you can see where your website falls on the spectrum and make informed decisions about your digital marketing strategy moving forward.

What is organic traffic?

Organic traffic is the traffic that comes to your website from search engines, social media, and other referring websites. This type of traffic is considered to be more valuable than direct or referral traffic because it is more targeted and often converts better.

To benchmark your organic traffic, you need to first understand what the average is for your industry. The Organic Traffic Benchmarks by Industry report will help you do just that.

This report contains data on organic traffic benchmarks for over 100 different industries. Each industry is broken down into three sub-industries: B2B, B2C, and C2C. The report includes data on:

The percentage of total website traffic that is organic

The average number of organic visits per month

The average number of organic keywords per site

bounce rate 

time on site 

pages per visit 

These benchmarks will help you understand how your organic traffic compares to others in your industry and where you may need to improve.

How to measure organic traffic

There are a few different ways that you can measure organic traffic to your website. The first is by looking at your overall traffic numbers. If you see a significant increase in organic traffic, then you can be sure that your SEO efforts are paying off.

Another way to measure organic traffic is to look at your search engine rankings. If you are ranking higher for certain keywords, then you will likely see an increase in organic traffic.

Finally, you can also use Google Analytics to track your organic traffic. By looking at your average position and click-through rate, you can get a good idea of how well your SEO is performing.

Organic traffic benchmarks by industry

According to Search Engine Land, the average organic CTR for all industries is 2.7 percent. However, there is a wide range of organic CTRs by industry, with some far exceeding the average. For example, the travel industry has an average organic CTR of 5.4 percent, while the healthcare industry has an average organic CTR of just 1.3 percent.

Several factors can contribute to these differences in organic CTR by industry. One is the overall competitiveness of the industry – industries with more competition tend to have lower organic CTRs because more companies are fighting for the same space in the search results. Another factor is the searcher intent – people searching for medical information are likely to be more focused and less likely to click on ads, while people searching for travel information may be more open to considering paid options.

Whatever the reasons for these differences, it’s clear that there is a wide range in organic CTRs by industry, and companies need to be aware of what benchmark they should be aiming for in their sector.

Why do these industries have high organic traffic?

There are several reasons why these industries have high organic traffic. Firstly, they tend to be information-rich industries, with a lot of content that is useful to users. Secondly, they are often industries where people research before making a purchase, so they are willing to spend time reading articles and comparing products. Finally, they are usually industries with high competition, so companies are willing to invest in SEO and other organic traffic strategies to get ahead of their rivals.

How to improve your website’s organic traffic

There is no one-size-fits-all answer to this question, as the best way to improve your website’s organic traffic will vary depending on the specific industry you are in. However, some general tips can help you boost your organic traffic levels.

1. Make sure your website is optimized for search engines. This means ensuring that your website’s title tags, meta descriptions, and other key elements are all optimized for the relevant keywords that you want to rank for.

2. Create high-quality content that is relevant to your target keywords. This content should be well-researched and engaging, providing value to readers who are searching for information related to those keywords.

3. Promote your content through social media and other online channels. Getting exposure for your content will help it reach a larger audience, which can in turn lead to more organic traffic.

4. Monitor your website’s organic traffic levels over time so you can identify any trends or changes. If you see a drop in traffic, take action to try and rectify the situation so you can maintain healthy growth levels.


Looking at average organic traffic benchmarks by industry can give you a general idea of how much traffic your website could potentially receive. However, it’s important to keep in mind that these are just averages and your actual results may vary. Also, remember that organic traffic is just one type of traffic and there are many other ways to attract visitors to your website. Try out different marketing strategies and see which ones work best for your business.

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