If you’re a copywriter, staying current on the latest industry trends is important. One of the biggest buzzwords in the world is “native advertising.” But what is it? And what does the future hold for this new form of advertising? Here’s what you need to know.
What is Native Advertising?
Native advertising is a type of online advertising that blends in with the surrounding content. Unlike banner ads or other forms of display advertising, native ads don’t interrupt the user experience; instead, they enhance it by providing relevant and useful information that’s contextually aligned with the rest of the content on the page.
One of the most popular platforms for native advertising is Facebook. Facebook’s News Feed algorithm favors native ads over other ads, leading to a boom in native advertising spend on the platform. In fact, spending on native ads is expected to reach $85 billion by 2021.
What Does the Future Hold?
The future of copywriting is closely intertwined with the future of native advertising. As more and more companies shift their ad spend to native platforms, there will be an increasing demand for copywriters who can create compelling, effective native ad campaigns.
Of course, creating successful native ad campaigns requires more than just an understanding of how to write good copy; it also requires understanding how to use data to target specific audiences and measure results. The future looks bright for copywriters willing to embrace these new challenges.
Native advertising is one of the hottest topics in the world of online advertising right now. And as a copywriter, it’s important to stay up-to-date on this rapidly evolving industry. By understanding what native advertising is and its use today, you’ll be well-positioned to take advantage of opportunities in this growing field.