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It’s no secret that social media has become an essential part of any successful marketing strategy. With the right metrics, you can measure the effectiveness of your campaigns and determine which ones are worth investing in for the future. Let’s take a closer look at some of the most important metrics to keep track of when measuring your social media performance.

Engagement Rate

Engagement rate is one of the most important metrics to measure because it gives you an indication of how many people are responding to your posts and interacting with your content. A higher engagement rate means that more people are seeing and interacting with your content, which suggests that it is resonating with them on some level.


Reach is a metric that measures how many people have seen your content, regardless of whether or not they interacted with it in any way. The higher your reach, the more people are seeing your message, which increases the likelihood that they will engage with it and become customers or followers.

Click-Through Rate (CTR):

Click-through rate measures how many people clicked on a link or took some other action after viewing your post. This metric can be especially helpful if you’re running ads on social media as it gives your insight into whether or not those ads are effective in driving traffic to your website or landing pages.

What Social Media Metrics Matter Most?

Share Ratio:

Share ratio measures the number of shares a post receives relative to the number of views it receives. A high share ratio indicates that people like what they see enough to share it with their networks, which helps increase visibility for your brand and get more eyes on your content.


Social media metrics offer valuable insight into how effective your campaigns are in driving engagement and reaching target audiences. By keeping track of metrics such as engagement rate, reach, click-through rate (CTR), and share ratio, business owners and marketers can gain a better understanding of what works—and what doesn’t—when trying to grow their presence on social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. As such, tracking these key metrics should be an essential part of any successful social media strategy.

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