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How Sponsorships Spread Brand Awareness

Sponsorships are fundamentally the act of one brand providing financial, in-kind, or in-kind support to another brand, cause, individual, or organization. In addition to transactional sponsorships, which involve the sponsored party endorsing the sponsor, there exist...

The Role of Social Media in the War Between Russia and Ukraine

An event that went beyond any spy novel occurred earlier this week, as the confrontation between Ukraine and Russia intensifies. With the help of social media sites like Twitter, YouTube, and Facebook—as well as its parent firm, Meta—Ukraine gained unanticipated...

Marketers Should Get in Accord with Discord

Do you know what Discord is? It is a rapidly gaining in popularity community management platform that is incredibly adaptable. Discord, which was previously primarily used by gamers, is growing in popularity and drawing in new users, including businesses. Yes, the...

Thought Leadership Marketing Strategy in 2023

Traditional marketing isn't as effective as it previously was. To stay ahead of the curve, you need to start thinking about thought leadership marketing. With thought leadership marketing, you position yourself and your company as an authority in your industry. You...

ROAS Statistics 2023

Return on ad spend (ROAS) is a key metric for eCommerce businesses. It tells you how much revenue you generated for every dollar you spent on advertising. In this blog post, we will explore ROAS statistics for 2023. We will look at the average ROAS for various...

Selling A Business to Private Equity: Pros & Cons

If you’re thinking about selling your business to private equity, you’re not alone. It’s a big decision and one that comes with a lot of pros and cons. On the one hand, private equity can give you the capital you need to grow your business. On the other hand, they may...

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